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	<title>Autonomy Interwoven BlogSite</title>
	<link>http://interwovenblog.com</link>
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	<lastBuildDate>Wed, 22 Apr 2009 16:45:47 +0000</lastBuildDate>
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		<title>Orange you glad you&#8217;re testing?</title>
		<description><![CDATA[Shortly after the release of the new design, a mob of irritated, angry oj drinkers swarmed the internet to fight the rebranding. This eventually led Tropicana to revert the cartons back to their old look. I hate to say it but the Tropicana re-branding decision was probably a result of the classic HiPPO phenomenon (the [...]]]></description>
		<link>http://interwovenblog.com/2009/04/22/orange-you-glad-youre-testing/</link>
			</item>
	<item>
		<title>The CMS vendor meme</title>
		<description><![CDATA[Here&#8217;s the Autonomy Interwoven response to the CMS vendor meme.  I hope you forgive me for being a little late to the game- it&#8217;s been a busy week.
Here are the rules:

A CMS vendor is challenged to honestly answer all items on the “Reality checklist for vendors” suggested by CMS Watch’s Kas Thomas (aka the “we-get-it [...]]]></description>
		<link>http://interwovenblog.com/2009/03/22/the-cms-vendor-meme/</link>
			</item>
	<item>
		<title>Recession-proof your website! 3 Quick and Easy Tips</title>
		<description><![CDATA[Times are tough, but don&#8217;t lose hope! Here are three quick and easy tips for optimizing your site during the recession:
 

1. Keep the font simple and easy to read. The other day, a colleague of mine passed around an interesting article from Scientific American. In a study at the University of Michigan, all students were [...]]]></description>
		<link>http://interwovenblog.com/2009/03/18/recession-proof-your-website-3-quick-and-easy-tips/</link>
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		<title>Selling Value and Not Price</title>
		<description><![CDATA[In these difficult economic times, it is tempting for businesses to degrade to that lowest form of marketing and sales - competing on price.  Now certainly, there are some products that are essentially &#8220;commodities&#8221; that require low-cost leadership to sell (and there are businesses - such as Wal-Mart - based on the notion of low [...]]]></description>
		<link>http://interwovenblog.com/2009/02/24/selling-value-and-not-price/</link>
			</item>
	<item>
		<title>Back to Basics: Make it DAM Easy for Your Users by Planning Ahead</title>
		<description><![CDATA[A superior DAM solution allows for the ability for non-technical personnel to manage and deploy the full spectrum of digital media content through any channel, from the Web to print to point-of-purchase. Business users&#8217; work only with &#8220;master&#8221; digital assets, without having to worry about specifications such as format, resolution, and size; automated transformation ensures [...]]]></description>
		<link>http://interwovenblog.com/2009/02/24/back-to-basics-make-it-dam-easy-for-your-users-by-planning-ahead/</link>
			</item>
	<item>
		<title>Achieving an ROI Touchdown, Part 4</title>
		<description><![CDATA[Both &#8220;above the line&#8221; and &#8220;below the line&#8221; contributions could add millions of dollars to the bottom line of your company. However, all may not apply, and they certainly don&#8217;t apply equally. Look at the &#8220;big rocks&#8221; that affect your organization, and concentrate on those - don&#8217;t sweat the small stuff. Focus on the magnitude, [...]]]></description>
		<link>http://interwovenblog.com/2009/02/20/achieving-an-roi-touchdown-part-4/</link>
			</item>
	<item>
		<title>A Play within a Play… Social Networking Components Shared within our Social Networking Developer Community</title>
		<description><![CDATA[
Although it may seem to some people that Web 2.0 and social networks are new, they’ve actually been around for quite some time.  In fact, we started the Interwoven DeveloperNetwork or DevNet over eight years ago.
Originally we just wanted Interwoven developers, partners and customers to share ideas, post questions and have a place to learn [...]]]></description>
		<link>http://interwovenblog.com/2009/02/19/devnet-component-contest/</link>
			</item>
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		<title>Tough Times Call for Testing Measures</title>
		<description><![CDATA[In thinking about the approach that one must take to marketing in this tough economy, I recall an analogy that a professor once told me about students.  He said, freshman don&#8217;t know that they don&#8217;t know, sophomores know that they don&#8217;t know, juniors don&#8217;t know that they know, and seniors know what they know. I [...]]]></description>
		<link>http://interwovenblog.com/2009/02/18/tough-times-call-for-testing-measures/</link>
			</item>
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		<title>Achieving an ROI Touchdown, Part 3</title>
		<description><![CDATA[We often throw around the terms &#8220;Return on Investment&#8221; and &#8220;Total Cost of Ownership&#8221; as though they&#8217;re easy figures to estimate. The truth is that these are difficult and imprecise measurements, unlike the First Down (see Part 1).
So, after you&#8217;ve completed the exercise of determining all the ways your investment contributes to revenue and lifetime [...]]]></description>
		<link>http://interwovenblog.com/2009/02/18/achieving-an-roi-touchdown-part-3/</link>
			</item>
	<item>
		<title>Back to Basics – make it DAM easy for your users by planning ahead</title>
		<description><![CDATA[A superior DAM solution allows for the ability for non-technical personnel to manage and deploy the full spectrum of digital media content through any channel, from the Web to print to point-of-purchase. Business users&#8217; work only with &#8220;master&#8221; digital assets, without having to worry about specifications such as format, resolution, and size; automated transformation ensures [...]]]></description>
		<link>http://interwovenblog.com/2009/02/18/back-to-basics-%e2%80%93-make-it-dam-easy-for-your-users-by-planning-ahead/</link>
			</item>
	<item>
		<title>Achieving an ROI Touchdown, Part 2</title>
		<description><![CDATA[Yesterday, I compared the way we &#8220;measure&#8221; software ROI to football First Downs, a precise measurement of an imprecise process. Don&#8217;t worry, no more apples to oranges comparisons today. Instead, today&#8217;s post focuses on the elements of this ROI.
Often our clients ask us to help them uncover the specific areas of ROI around our suite [...]]]></description>
		<link>http://interwovenblog.com/2009/02/12/achieving-an-roi-touchdown-part-2/</link>
			</item>
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		<title>Yes We Can… Optimize Email Campaigns</title>
		<description><![CDATA[With budgets being cut left and right, it is no surprise that email campaigns will be at the forefront of every marketer&#8217;s mind during the economic downfall. Email campaigns, especially to the house list, are cheap and effective, having one of the highest returns on investment.
According to a survey done by Marketing Sherpa in partnership [...]]]></description>
		<link>http://interwovenblog.com/2009/02/12/optimize_email_campaigns/</link>
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